Note: This is a fictional project designed to push my boundaries and showcase new skills.
Challenge
Too few qualified organizations were reaching out to BTTR to start collaborations. A new campaign was needed to both generate interest and trigger direct contact, while also building the foundation for long-term partnerships.
The Solution
I created a campaign that connected social ads with a focused landing page. The ads built anticipation with striking visuals and motion design, while the landing page immediately delivered on that promise.
With a bold header, brand animation, and clear messaging, it answered every key client question and guided visitors toward action. To strengthen the experience, I introduced new brand assets that captured BTTR’s innovative spirit and ensured consistency across all touchpoints
Research
Market Analysis
The campaign needed to stand out in a competitive field of tech and product development companies. Many players offer similar services, so the focus became positioning BTTR as an innovative partner with tailored solutions rather than a standard provider.
Audience Research
The target group consisted of product owners, software leads, and CEOs of mid-sized companies with digital products. They are motivated by innovation, growth, and efficiency, but struggle with fast-moving competition, balancing usability with innovation, and integrating new technologies.
Campaign Insights
The research showed that to be effective, the campaign had to:
1. Create Anticipation
Social visuals and motion design were used to spark curiosity and trigger interest, ensuring the campaign stood out in crowded feeds.
2. Deliver Clarity
The landing page was designed to immediately answer urgent questions with a strong header, animation, and focused messaging.
3. Drive Conversion
By keeping everything on a single page, visitors received a complete experience and were guided directly to the call-to-action: contacting BTTR.
Strategy
The wireframes were built around four key questions every potential client has when considering BTTR:
- Is BTTR the right partner to help me reach my goals now and in the future?
- Does BTTR have the expertise to create an innovative, tailor-made product?
- Can I trust BTTR with the entire process?
- Does BTTR have the communication skills to deliver the product in a personal and collaborative way?
By structuring the campaign around answering these questions clearly and convincingly, the design ensured that visitors felt reassured and ready to take the next step.
Digital Design
The campaign combined striking visuals, motion design, and new brand assets to reflect BTTR’s innovative character. The result was a cohesive system that captured attention, built trust, and drove organizations to take action — positioning BTTR as the partner of choice for digital product innovation.
Thanks for reading :)
