Note: This is a fictional project designed to push my boundaries and showcase new skills.
Challenge
Most physiotherapy practices have websites that inform, but don’t convert. They fail to build trust and guide visitors toward booking an appointment — which means losing potential patients searching online. In a competitive market where patients increasingly choose healthcare providers through the web, Fysiotherapie Vlambloem needed a website that stood out and convinced instantly.
The Solution
I developed a new website template that removes uncertainty by using approachable copy, personal photography, and transparent communication about treatments and reimbursements. The design reflects the identity of the practice through a tailored color system and flexible branding elements, while also being scalable and efficient to maintain.
By structuring layouts that adapt easily and ensuring content is simple to update, the solution provided not just a modern aesthetic, but also a practical and future-proof tool for the practice.
Research
Most physiotherapy practices have websites that inform, but don’t convert. They fail to build trust and guide visitors toward booking an appointment — which means losing potential patients searching online. In a competitive market where patients increasingly choose healthcare providers through the web, Fysiotherapie Vlambloem needed a website that stood out and convinced instantly.
Market Analysis
I analyzed the physiotherapy sector, where thousands of practices compete for attention. Many existing websites contained useful information but lacked modern design, clear structure, and conversion focus — leaving room to stand out with a stronger digital presence.
Audience Research
Through persona development, I mapped out patient motivations and challenges. People want to recover quickly, be treated by experienced professionals, and feel reassured about quality and transparency. At the same time, doubts about effectiveness and the need for easy online booking shaped the design direction
Design Principles
The research showed three priorities for the website: build trust through personal storytelling and visuals, ensure accessibility with intuitive navigation and transparent pricing, and actively drive conversion with clear call-to-actions
Strategy
Build Trust
Physiotherapy is about expertise and personal care. The website had to give visitors the feeling they were in good hands from the first second.
Ensure Usability
Clear navigation, easy access to treatments and pricing, and a smooth online booking flow were crucial.
Drive Conversion
The design needed to actively guide visitors toward booking — through strong call-to-actions, authentic reviews, and transparent information.
Digital Design
The final concept doesn’t just look contemporary, it actively turns visitors into patients. By combining trust, clarity, and action-driven design, I created an online presence that strengthens Fysiotherapie Vlambloem’s competitive position and resonates with the needs of its patients.
Thanks for reading :)
