Visser

Research

Branding

Digital Design

Note: This is a fictional project designed to push my boundaries and showcase new skills.

Goal

Increase the brand recognition of Visser Glas as a custom-manufacturer.

Visser Glas needed to present itself clearly as a maker of bespoke glass solutions for high-end interiors and maritime builds, and needed the brand to reflect that specialty in its market position.

Why

I began with brand research including a brand survey, vision and values development, competitor analysis and creative direction. From there I developed a new branding concept which was applied to the brand’s visual identity, web presence and motion-design elements.

How

The outcome is a coherent brand identity, web experience and motion design system that embodies Visser Glas’s craftsmanship and customised focus, ensuring the brand stands out as a high-quality manufacturer.

What

Challenge

Visser Glas wanted to move beyond being perceived as a general glass supplier and to be recognised as a specialist custom manufacturer for high-end interior and maritime projects. The brand needed to communicate this expertise in a competitive market.

The Solution

I delivered a full rebranding: new brand visuals, a refined web interface with motion design, and brand guidelines to steer all future touchpoints. The solution included animated scroll interactions and personalised motion elements, and the web design showcased Visser Glas’s custom craftsmanship and premium positioning.

Research

Most physiotherapy practices have websites that inform, but don’t convert. They fail to build trust and guide visitors toward booking an appointment — which means losing potential patients searching online. In a competitive market where patients increasingly choose healthcare providers through the web, Fysiotherapie Vlambloem needed a website that stood out and convinced instantly.

Market Analysis

I examined Visser Glas’s competitive environment and positioning: many glass-suppliers serve general markets, so a focus on custom manufacturing and high-end segments offered a clear differentiation.

Audience Research

Target clients include interior design firms, architects and maritime project specialists who value bespoke solutions, craftsmanship and reliable execution. They expect the brand to demonstrate precision, quality and premium service.

Design Insights

Brand clarity, premium feel and intuitive web interactions emerged as key drivers. The brand needed to feel bespoke yet accessible, and the website needed to reflect the high-end craftsmanship visually and functionally (via custom visuals, motion, and refined UI).

Strategy

The brand redesign and web interface were grounded in four central questions a potential client might ask:

What level of customisation and craftsmanship does Visser Glas offer?
Does Visser Glas meet the quality and aesthetic standards of high-end interior and maritime projects?
Can I trust Visser Glas as a specialist, not just a supplier?
Is my project (interior or maritime) going to be handled with creativity, precision and consistency?

By ensuring each of these questions was clearly addressed in the branding, website and motion design, I created a coherent experience that reassures and activates prospective clients.

Digital Design

The final system combined a sophisticated brand identity with a web experience enhanced by motion design — featuring scroll-animations, dynamic visuals and interactive elements that reflect Visser Glas’s custom manufacturing story. The brand now presents as refined, specialised and highly credible in its niche market.

Thanks for reading :)